AI Beauties, Social Media and the Illusion of Youthful Allure
In our current digital landscape, the concept of beauty is undergoing a profound transformation. What used to be a matter of human presence, talent and expression has increasingly become a matter of algorithmic creation, high-end rendering and social-media metrics. At the heart of this shift lies the phenomenon of AI-generated beauties or “virtual influencers” — digitally created models and personalities whose purpose is often to capture attention, drive engagement, and monetize youth and desirability. The Rise of the Virtual Beauty One of the most prominent examples is Lil Miquela (Miquela Sousa), a “19-year-old Brazilian-American” digital character created in 2016 by the startup Brud. ([virtualhumans.org] Though she appears as a human on social-media feeds, she is entirely computer-generated. [Moody College of Communication] Her following is in the millions, and she has appeared in campaigns for luxury brands such as Prada and Calvin Klein. [cut-the-saas.com] More broadly, the c...